China Life (Overseas) rolls out a brand-new branding campaign “We triumphed, thanks to you” to show appreciation to the customers
China Life Insurance (Overseas) Company Limited (“China Life (Overseas)”) has come a long way fast with diversified products and extensive distribution and customer service network. According to the 2013 - 2015 Provisional Statistics on Hong Kong Long Term Insurance Business (New Business, Individual Life) by Office of the Commissioner of Insurance, China Life (Overseas) is ranked No. 1 in the market in terms of annualized premiums of new business for 3 consecutive years*. To show appreciation to our customers, we roll out a branding campaign “We triumphed, thanks to you.” – amongst the first is well-decorated buses around the city throughout Hong Kong Island, Kowloon and the New Territories, and will be followed by print and outdoor advertisement, To cope with our long-term development, China Life (Overseas) acquired Grade-A Office Tower, West Office Tower and West Retail Villa at One HarbourGate in Hunghom in 2015 for HK$5.85 billion. The tower is renamed as “China Life Center” which will be served as the headquarter for China Life (Overseas).
With diversified products, extensive distribution network and quality customer service, China Life (Overseas) sustained our momentum as No. 1 leader in new business annualized premiums three years in a row* from 2013 to 2015. Adhering to our corporate vision “Lifelong Promise ‧ Lifelong Partner”, we strive to provide the best products and services to cater to the needs of our customers.
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* Source: Office of the Commissioner of Insurance, Quarterly Release of Provisional Statistics for Long Term Insurance Business in 2013 – 2015 (Direct Individual New Business).
China Life (Overseas) rolls out a brand-new branding campaign “We triumphed, thanks to you” to show our appreciation to the customers.