China Life (Overseas) launches its brand TV campaign
China Life Insurance (Overseas) Company Limited (“China Life (Overseas)”) has launched a brand-new TV commercial. By showing people of all ages and stages of life making significant promises to their loved ones, the advertisement introduces its brand commitment: “A Lifelong Promise.A Lifelong Partner” in a touching way.
This is the first-ever TV commercial, a branding endeavour, of China Life (Overseas). It illustrates the touching moment of making promise to a loved one, and shows that moment multiplied across people of various ages and life stages. The campaign aims to highlight the extent the Company values its relationship with customers, its commitment to fulfilling promises, and its consistency in providing quality products and services to customers. China Life (Overseas) takes every promise seriously, no matter how big or small. The Company strives to fulfill its promises and build a life-long partnership with customers – as long lasting as life insurance should be.
China Life (Overseas) worked closely with the production team to ensure high quality at every stage – from concept, content creation, location scouting, casting and fitting to post-production. With their combined efforts, the advertisement was successfully produced, increasing exposure and understanding of the Company’s commitment.
The new advertisements debuted on TVB iNews in early August, and is now showing in Hong Kong and the Greater China region across multimedia platforms such as TVB Jade, J5, myTV Super, Now TV, Cable TV, Fantastic TV, Phoenix Television, Facebook and YouTube.
Click here to watch the new China Life (Overseas) TV campaign.
